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Demand for plastic surgery highest ever
Author:Boerhaave
We have been seeing growing demand for plastic surgery for a number of years. In 2016, the number of treatments performed in America rose again (by 11% compared with 2015), and a record 15 billion dollars in revenue was generated. This is according to research by the American Society for Aesthetic Plastic Surgery (ASAPS). ASAPS keeps track of all trends and developments in the field of cosmetic treatments. Although the figures come from the United States, this trend is also comparable to the Dutch market.
What is driving this growth?
“A healthy economy, low unemployment and the desire of more and more people to stay young forever have a major influence on the rising demand for surgical and non-surgical plastic surgery treatments,” explains Daniel C. Mills, president of ASAPS. “In addition, it is becoming easier and easier to meet the client's personal wishes. There is a unique treatment available for everyone, something for every taste.” With lipofilling, for example, people can now indicate themselves whether they want the fat moved to the breasts, face, buttocks or another area.
Plastic surgery is more than a breast augmentation
What is also striking is that, alongside the increased demand for breast augmentation with an implant, demand for other forms of breast augmentation has also increased. “We can therefore say that there is generally more demand for these kinds of procedures among the wider public. Thanks to the new possibilities, we are reaching a larger audience.” Labia corrections, for example, once a niche, are now mainstream.
The facts at a glance
Other striking facts from the research:
- In 2016, Americans spent more than 15 billion dollars on surgical and non-surgical plastic surgery.
- Of all treatments in 2016, 56% fell under plastic surgery, an increase of 3.5% compared with the previous year.
- Demand for transferring fat to the breasts, lipofilling, grew fastest this year (an increase of 41%).
- Labia correction is becoming increasingly popular: more clinics offer the treatment, and in 2016 23% more treatments were performed than in the year before.
- Liposuction was the most frequently performed of all types of plastic surgery treatment.
Are you considering a plastic surgery procedure? Below you will find some of the most frequently performed procedures at Boerhaave Clinic:
